HIP TO BE SQUARE
You need an adventurous mindset to take something that’s worked fine since the Stone Age - and make it better. That’s just what skateboarder David Patrick did when he developed the world’s first cube wheel after dropping an experiment and watching it roll off. Faster, smoother and with a self-centering helix design that doesn’t wobble, square wheels are a big idea starting small. Could we soon see them rolling out to cars and bikes?